Develop an Effective Approach - A Strategic Marketing
Plan
No matter the size of our business we need to know where
we are headed, the risks involved, & how to best present
our products & services to receptive customers. Rileyinteractive
develops and implements marketing plans based on a comprehensive
analysis of your products, the market, and the competition.
• See 3 basic marketing
strategies that you can use to increase business
• See what
an integrated marketing plan outline looks like.
Traditional Marketing - Advertising & Marketing Communications
Materials in Print
• Printed Marketing Media Services - Development of
printed collateral such as business cards, news letters, brochures,
sales sheets, advertisements. We will work with you to develop
an individual piece or a complete portfolio of marketing materials
for your business. This includes writing copy, establishing
a look & feel (branding), & producing the piece.
• Direct Marketing & Advertising - Get the word
out to a targeted audience of receptive customers. We will
help you devise a plan, apply the print & Internet based
marketing message. We will help you identify resources (mailing
lists, media outlets, Internet directories) required to carry
out the plan & we will crunch the follow up numbers to
evaluate the cost/benefit of each campaign.
• Public Relations Services - Press releases, media
plans, PowerPoint presentations, representation at industry
events and product kick-offs.
• Trade Show Services - Make your trade show presence
consistent with other marketing and sales media. Promote your
presence prior to, during, & after the event.
Web Design - Does your website reinforce your print marketing
& sales materials?
Effective printed marketing materials should reference your
website for more information or to make a purchase. Visitors
to the website often make purchasing decisions based on what
a site looks like & how it works (doesn't work). They
make value judgments about how well your business will serve
them based on your website.
When a prospective customer takes the time to log on &
navigate to your site they expect:
• A site that looks like the printed marketing piece
• A well organized, up-to-date, presentation
• A 2-3 second navigation scheme that they can rapidly
peruse
• The ability to get to where they want in 1-3 clicks
• Easy ways to ask questions (with response back in
24 hrs or less) or make purchases
• Learn more about
web design services.
Internet Marketing - Does you website generate the traffic/sales
that you want?
In addition to generating visits to your site through traditional
printed marketing campaigns, a website needs to carry it's
own weight in cyberspace too. This objective is accomplished
by developing a search engine friendly website & by creating
links to your site from other Internet based entities like
other websites, directories, blogs, & pay for click campaigns.
• Learn more about
internet marketing services
• Reasons why websites
fail to generate traffic
Marketing Plan Implementation & Measurement - Contract
Marketing Services
• Marketing Management & Plan Execution - Rileyinteractive
will help you implement your marketing plan making sure that
deployment schedules are maintained. We can produce work independently,
or work within the existing network of marketing resources.
• Measurement of Effort - Do you have tons of data
and no conclusions? Rileyinteractive will complete a thorough
analysis of what worked, what can be improved, what should
be tossed, and what could be added. |
