Marketing Services

My focus is website development. However, I do not create your website in a vacuum. I use my experience as a corporate marketing manager to make sure that your website meshes with your total marketing portfolio Namely- print, web, & other Internet applications. I develop some collateral such as logos, business cards, news letters, brochures, sales sheets, & advertisements.

Web Design - Does your website reinforce your print marketing & sales materials?

Are you using your print materials to drive customers to your site? When they get there, visitors will make purchasing decisions based on what a site looks like & how it works (doesn't work). They will make value judgments about how well your business will serve them based on your website. When a prospective customer takes the time to log on & navigate to your site they expect:

• A site that looks like the printed marketing piece - this is branding 101 stuff
• A well organized, up-to-date, presentation - if you do not care why should they
• A 2-3 second navigation scheme that they can rapidly peruse - time is money
• The ability to get to where they want in 1-3 clicks - time is money
• Easy ways to make a purchase or to ask questions - with response back in 24 hrs or less

Internet Marketing - Does you website generate the traffic/sales that you want?

In addition to generating visits to your site through traditional printed marketing campaigns, a website needs to carry it's own weight in cyberspace too. This objective is accomplished by developing a search engine friendly website, by creating links to your site from other Internet based entities (other websites, directories, blogs) & by instituting pay for click campaigns.

• Learn more about internet marketing services
• Reasons why websites fail to generate traffic

Develop an Effective Approach - A Strategic Marketing Plan

No matter the size of our business we need to know where we are headed, the risks involved, & how to best present our products & services to receptive customers. Successful businesses develop and implement marketing plans based on a comprehensive analysis of their products, the market, and the competition.

• See 3 basic marketing strategies that you can use to increase business
• See what an integrated marketing plan outline looks like.