Your Website & the Search Engines: Things
to Do
• Relevant Keyword Content is Imperative -
Write website content that blends in the keywords
that your clients are using to find you on the Internet. Your
content rich layouts will come up in the search engines and
make compelling reasons for people to look at your products
& information.
• Get Listings on Major Search Engines & Industry
Specific Directories - Submit your site to selected search
engines and directories. Continue to submit your pages to
make sure you stay there.
• Monitor Your Position & Make Adjustments - Benchmark
your site against 2-3 competitors & monitor your position
for select key words in different search engines. The search
engine companies update the their ranking process regularly
& you need to make adjustments to your site to position
& maintain solid rankings for your keyword categories.
• Build Relevant Inbound Links - Along with content
relevancy, the amount and quality of inbound links connecting
to your site contributes mightily to your search engine ranking.
Develop an online program to build a stable of links to your
site. Do it the honest way - no link farms - no quick fixes
that will get your site penalized.
• Refresh Your Site Content - Search Engines love to
see sites that are adding new content and components. When
your site is updated regularly search engines see the site
as "alive and relevant" and will reward you with
a better ranking than a site that has been neglected. |
