Website Content Do's
• Put your most important information on the top portion
of your home page - so your customers can read it without
having to scroll down.
• Use headline titles - Break up a large block of text
by using topic headers or titles. This facilitates scanning,
which is what most people do.
• Use short sentences - Most people will scan your
website - short sentences makes this easier.
• Use whitespace to break up large text blocks &
use bullets for lists - Again, this makes for easy scanning
and puts greater emphasis on your content.
• Use at least a 11px font size - Small font size is
hard to read, so use at least a 11px size or HTML font size
2 for your font. San serif fonts are easier to read on screen
so use Arial or Verdana fonts.
• Update your content - Keep your content fresh and
up to date. Move old content to an archive section - but keep
the archive available online.
Website Content Don'ts
• Don't use ALL CAPITAL LETTERS or underlines
to provide emphasis. ALL CAPITAL LETTERS, by web convention,
is equal to shouting and is considered rude. Underlined text,
especially with blue underline, is often confused for links.
Instead, to provide emphasis consider using:
• Bullets
1. Numbers
Separate Paragraphs With Colored
Title Header
Use Bold or Italics or Both
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